01
Business challenge
Marketplace constraints limited control over the customer experience, catalogue presentation, day-to-day administration, and the evolution of the business's digital sales channel.
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Custom Commerce Platform
Shopiko
Building an owned commerce channel beyond third-party marketplaces
A custom commerce ecosystem and administrative platform designed to give the business greater control beyond third-party marketplaces.
Client context
The business behind the product
Shopiko operated through a third-party marketplace and needed a direct digital channel it could shape around its own catalogue, customers, and operational workflows.
02
Product strategy
Curious Packet defined a directly owned commerce experience supported by the operational tools required to manage products, orders, inventory, and customer information in one system.
03
Solution delivered
We designed and developed the customer-facing commerce platform and its accompanying administrative experience, connecting product discovery and checkout with the workflows used to operate the catalogue.
Key capabilities
What the product supports
- +Customer-facing commerce experience
- +Product and catalogue management
- +Order administration
- +Inventory workflows
- +Customer account experience
- +Operational reporting views
Technical and operational approach
Built for practical ownership
- 01Responsive web application
- 02Content and catalogue management
- 03Role-aware administrative workflows
- 04API-led platform integrations
Delivered outcome
A platform the business can operate and evolve
The delivered platform established an owned digital sales channel and brought core commerce administration into a product the business can continue to operate and improve.
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